BusinessOfFashion.com asked me to write about what New Aesthetic means for fashion, published on 16th May as Is Fashion Ready For A New Aesthetic? In the process of writing it became clear there were two quite different audiences: a fashion audience seeking an introduction to a design trend, and the theoretical, mutually-referencing New Aesthetic discourse itself. [...]
New fashion trends consultancy Editd is (finally) bringing big data, crowdsourcing and quantitative rigour to the hitherto very expert-driven world of fashion forecasting. Watts and Fowler recognised that forecasting for the industry has mostly been attempted through services that offer expensive, tailored but unscientific trend books or dry, panel-based market research from the likes of [...]
Really interesting post by fashion blogger Susie Bubble on Asian influences in Western designer fashion, and whether this will work (and what it means) given that much of the customerbase (and all the growth) for these brands is now in markets such as China… After fashion month, I’ve been bashing my head about the presence [...]